The Tula and Ergo baby carriers are head to head contenders. They are considered similar in that they both are designed to carry children comfortably - with wide, padded straps for mom and deep seats for baby/toddler. Some have been dissatisfied with the Tula because it seemed flimsy or even ripped. Others prefer the fabric colors and designs of the Tula to the plain look of the Ergo. The way a baby carrier fits mom is so personal. Try it on in store and then order online - it's cheaper.